Loyalty Cards Printing in Uganda

Loyalty cards are an excellent tool for increasing sales and customer engagement. It motivates customers to purchase more of your product or service in exchange for something from you, such as a free offer or special discount. This exchange contributes to a positive customer experience, and the reward value reassures them that their business is valuable.

Printing loyalty cards is an excellent marketing strategy for businesses. Rewards cards, restaurant loyalty cards, membership cards, and special store cards enable you to develop a personal connection with customers and incentivize them to return to your establishment.

Popular Loyalty Programs include:

• Hairdressing loyalty cards
• Cards for massage services
• Loyalty cards for cafes and restaurants
• Beauty industry loyalty cards
• Massage services cards
• Loyalty cards for children’s playgrounds
• Coffee loyalty cards

What Is the Purpose of Loyalty Cards?

Customers return for more as a result of loyalty cards. Because you’ve gamified their purchasing experience, they’re more likely to return for additional business to earn their reward. It encourages customers to purchase your product and service consistently, knowing that they will receive freebies or special offers in the future. 

Businesses such as coffee shops, food trucks, and beauty salons are the primary users of loyalty cards. What’s more, these rewards are completely customizable and scalable. You can offer a free product or a friendly discount to customers who frequent your business – the rewards are entirely up to you.

It’s an excellent way to communicate to customers that “they matter” and that you appreciate their business. You can use these cards to develop long-lasting relationships with clients as a way of saying thank them for choosing you over the competition.

These cards entitle you to the following:

• Promote your brand through the use of printed logos or high-resolution graphics.

• Utilize various encoding technologies to keep track of purchases (magnetic strip, contact chip, barcodes, etc.)
• Provide benefits or promotions to engender customer loyalty and increase visit frequency

• Identify customers using their first name, surname, and address, among other information.

• Customize loyalty cards according to a retail location.

Designing a loyalty card

Before printing loyalty cards, they must be designed. Well-designed loyalty cards pique customers’ interest and encourage them to return for more. The following are the most critical elements to consider when designing your card:

• Size: Ideally, choose a size that fits comfortably in a wallet. It makes sense to use the standard business card size.

• Shape: When it comes to shape, a rectangular shape is always a safe bet. This allows for the incorporation of additional information and design elements. However, if you’re looking for a unique shape that fits your branding, contact a designer today.

• Colour: Print designers strive to create loyalty cards that have an impact on the customer visually. Whatever branding you use, the trick is to pick the most effective colours and incorporate them into your loyalty card.

• Material: It’s best to print loyalty cards on thick paper stock or card stock, as this allows businesses to reach more customers and generate more revenue without spending a fortune.

Rewritable technology enables the card to be printed and wiped up to 500 times. Utilize the card as a means of communicating special offers, so that each time it passes through the cash register, you can determine your customers’ point balance and promotional offers available to them via the card.

Distribute loyalty and appointment cards to keep customers coming back to your business. These Uncoated Business Cards are printed on 350gsm unlaminated stock for a beautifully matte finish that writes easily without leaving smudges.

Through the use of high-quality print engines and multiple encoding technologies, loyalty card printers enable on-demand personalization at the point of sale.

You must provide the printing company with your Company’s Logo, Names, Positions, Company Physical Address, Company Telephone, Your Personal Telephone, Company Email, Personal Email, Company Website, and Official Company Colors.

If you require the cards to be delivered after printing, you must factor in the cost of shipping.

Creating loyalty cards can be done by uploading your design or selecting from a variety of available templates. This is available in three different styles: standard, rounded and folded.

Before designing your loyalty card, ensure that you have a campaign in place. A well-executed loyalty campaign that is well-planned, well-designed, and well-executed is a sure-fire way to attract customers to your business.

Customize the specifications of your loyalty cards using the product calculator provided by your printing company. The following features are perfect for a loyalty card:

• Select the appropriate size: 2″ x 3.5″ or 4″ x 3.5″
• Cardstock: 14 pt. or 16 pt.
• Matte, UV High-Gloss, or Uncoated
• UV Coated Sides: Both or just the front
• Quantity: between 100 and 100,000 pieces
• Time Required for Printing: Three (3) business days, the following business day, or within the day (order must be placed by 10 am).

Upload your print-ready artwork to the printer’s website and request a complimentary PDF proof for review and approval. If you don’t already have a design, you can create one online using an intuitive design tool. Another option is to utilize the design services offered by the printing company.

Features of good loyalty cards

• A thick stock with a UV gloss or matte finish is available.
• Offset-quality printing – produce vibrant colours with pinpoint image resolution
• Simple rounded corner tool – select variable rounded corners with a single click
• All sides should be printed in full colour.

Marketing Strategies for Business Loyalty Cards

1. Automatic Customer Savings and Discounts

Create a loyalty card that customers can use to shop at your store, play a round of golf, or dine at your restaurant. Make them more appealing by offering discounts of 30% to 50% or two-for-one specials.

2. Loyalty Cards with Redeemable Coupons

Restaurants, grocery stores, and retail establishments can create loyalty cards with a discount code that customers can use when ordering. Coupons and discounts on future orders may be offered as rewards.

3. Purchase ten loyalty cards and receive one for free

Create a loyalty punch card for your coffee shop, frozen yoghurt shop, or juice bar to reward customers for a certain number of purchases with a free drink.

4. Dollars for Reward

If a customer spends a specified amount in your store, they may automatically receive discounts or rewards in the mail that can be used as a gift certificate.

In-line print services limited, Imranma Printing Press, Express Print Uganda, MPK Graphics Limited, and PinPoint Graphics Limited are among the companies that can print loyalty cards in Uganda.