What To Know Before Hiring A Content Writer

A website is not important for your business. You don’t need one.

Say that again? I don’t need a website? No of course. You do need a website, and most importantly one that has amazing content on it. Simply having a website is only the start. Once you have a website you will need to hire someone that can run it and constantly update it with new and relevant content.

Most of your online content usually includes traditional website copy that is to say sections like “about us” and other service pages. It also needs to include other original blog information. Blogging is one of the most effective ways in which you can set up your business as a professional in the industry and also promote your brand so that you can get more site visitors.

Blogging can be good for SEO and page rankings in the search engine results pages.

When you highly rank your search engines, chances are high that more people will easily find your business.

Want to know how can you get your hands on some good content? Well, you could write it yourself and then hire people to brush it up and make it better. As much as there are so many business owners that can create content for themselves, there is an equal number of those that can’t.

Did you know that about 95% of blogs fail? Why you ask. There are so many reasons for this, however, the top one is the fact that creating content can actually be difficult, and now creating content that converts to money is even more difficult.

For this reason, most companies that are looking to grow normally opt to hire expert freelance writers. If you need to hire a writer for your business but you’re confused on where to start, a guide has been designed to assist you to find some of the best professional writers. Also some critical questions you need to ask before you hire an expert writer for your business.

Why You Need To Hire An Expert Writer For Your Blog

For any kind of business out there, be it a large enterprise or a smaller one, it’s absolutely very beneficial to have a website. Content marketing is very important for your business, this is so because today many consumers search online if they want to find out about certain products and services.

Numbers always show us how important it is to have an online business. Basing on results from Adweek, 81% of consumers always perform an online search before purchasing a certain product or service.

Below you can take a look at some highlights provided by BrightLocal’s 2016 Consumer Review Survey.

95% of most consumers read through online reviews in order to see if a certain product or service is good.

84% of consumers believe in reviews given for these products and services. It’s like getting an opinion from someone they know.

Now you know that a staggering 95% of consumer search about businesses online. It’s only right for one to assume that most businesses only have a website which they update regularly with relevant information. Right? You will be surprised to find out that this isn’t true. According to research carried out by Business to business research firm Clutch, about half of small businesses don’t have a website. And even those that do only work on improving their websites content.

Many reasons are given by companies for not being able to do content marketing and blogging. One of them is that they already have a lot of business tasks to work with, for instance, inventory and accounting, sales, I.T among others. With all this already in line, adding web copy will be an addition to the already existing tasks

For a business owner that has all these tasks, it can become a challenge to do all this and even craft his or her own content.

If you can relate to this, then you need to hire a professional writer to create content for your business.