5 Reasons You Should Hire Freelance Writers

Being a company owner, you are the person closest to your business and also the one that is well informed about how it operates. Should any questions arise, you are the perfect person in place to provide some answers. However, it’s no hidden fact that not everyone is an excellent writer, even to the things they are well informed about. More so they may not even know the kind of content their readers expect.

But in case you are planning on designing a new website, advertising a new product or even promoting a new service, hiring a copywriter is worth the money because with this you are guaranteed to reach your target audience. The content that you create will either earn you a committed audience or drive you away from potential customers.

A professional copywriter can change an article that seemed boring into an interesting one. He/ she can make a written piece speak on behalf of your products. So if you really want to capture and captivate your customers, then you certainly have so many reasons to hire a professional writer.

1.  Poorly written work shows unprofessionalism

A written piece infested with poor grammar, typing errors, and punctuation errors among others are likely to give your company a wrong image. In short, you’ll be termed as “careless”. This is so because if you cannot put time aside to proofread your work for errors, your audience is likely to question your seriousness not only towards your work but also towards them. With mistakes like this in place, your customers will not be able to trust you or the content you post.

In order to properly represent your brand and drive your intended message forward, always ensure that your copy is correctly written in every area. Research has shown that up to 81% of shoppers carry out an online search for products they want to purchase, and your no exception, they will also check you out. So every time you or someone else is coming up with content for your brand, ask yourself this question: Does this impress me?

Knowing how important it is to have quality content, a lot of companies make sure to first vet potential freelance writers before they can find one with the required quality. Vetting can, however, be time-consuming and also costly. So for a company that doesn’t want to go through all this nitty-gritty, hiring from the already available freelance platforms would be a better idea because part of the selection process will have been done for them.

2.  You are too close to your company

This applies mostly to companies that are tech-based. It’s always important to note that your customers may not be experts or professionals in the field you are working in just like you. About 43% of people have admitted to reading through most articles quickly, so you realize that not many people have time to read through each and everything. When a customer reads through your piece and they have a hard time understanding what you are talking about, they will find someone else that makes their work much easier.

3.  Experienced writers are good at saving time

“As soon as I’ve taken my breakfast, and done the laundry, I’ll post that article”. Ever heard someone say this exact sentence? Business owners tend to have a lot of food on their plates and this makes it even harder to create time for creating content and actually marketing it. They instead prefer to spend their time on other areas they regard as more important. It has been projected that with the high rise of businesses requiring more of quality copy, content marketing is likely to be a $300 billion dollar industry.

Creating a clearly written and error-free piece of copy requires you to have a clear head. professional freelance writers are good at this. It’s the reason as to why they choose conducive places like the local cafe and some homes too. Work that someone else would usually take weeks to complete, an expert freelance writer does in one hour. You can save yourself time and strength by hiring one of these amazing freelance writers to create content for you.

4.  Results are guaranteed

Professional writers aren’t only good at writing, rather you’ll find that they excel in a number of other areas, for instance, the area of persuading readers. A research conducted by Econsultancy shows that 22% of companies agree with their conversion rates. You will find that as much as copywriting is about sales, it is also about writing captivating pieces with elegant words. The main reason for all this is to compel your readers to engage in the content you have crafted. Also in order to capture your audience’s attention, you will need to create content that will bring out different emotions like happiness, surprise, excitement among others.

Boring content will not be able to capture your readers’ attention especially when it’s poorly written. This applies especially to digital companies that have their shops online. Setting up an e-commerce merchant has been made easy by platforms like Shopify and Woocommerce. Still though with this, you need to put a lot of effort in order to build a compelling brand that will go the mile. In order for your business to thrive, even with the surrounding competition, you will need to have proper branding and also your business tone of voice.

Crafting a tone of voice that can speak to your target audience may not be that easy. However, you are in luck because copywriters are experts at this. You simply need to make it clear on your company’s tone of voice, which could range from sarcastic, playful, informative, funny, witty among others. As long as the landing pages and product descriptions created will be convincing enough. When a product page is written well, it acts as your sales pitch while you sit and focus on other things.

When your customers aren’t able to touch and feel your product, words will do the extra convincing. In order for you to convince your audience, you will need words that feel real, thoughts, and most importantly real written pieces. With all this, you’ll be able to make that sale.

Expert copywriters are great at optimizing content for SEO, and with this, you’ll be able to get visitors. About 72% of marketers claim that they use only relevant content as their best and most effective tactic. The advantage here is that, using the keyword search you can easily identify the words and phrases that you need to capture your target audiences’ attention. The only difficulty here is to use them professionally.

5.  For all the money spent, there’s more money gained

It’s better to hire a freelance writer than an agency writer. You may be wondering. Why? Freelance writers run their own businesses, meaning that they need to work so hard in order to continue getting more gigs. However, for an agency writer, they don’t really work so hard because they always have work coming in. They simply finish what they have, get done with it and move onto the next one.

For this reason, it’s better to communicate directly with your writer rather than a mediator doing it for you. With you being able to communicate with your writer, you can explain to them the critical areas they need to focus on like certain keywords, audience and how your brand voice should be. You can hire freelance writers on HiringFreelanceWriters. It doesn’t matter if you aren’t sure about the kind of writer you want, however with this platform it has been made easier for you.

Note that your content represents your business. Your customers will always refer to your content. So the way in which you craft your content will either build your business or break it. Hiring a professional writer to write for you will certainly pay off. Hire yourself a professional copywriter and save your business.