What To Know Before Buying Content

You may have taken our courses or even gathered knowledge through internet searching. Meaning that by now you have an idea of what content marketing is. Most importantly the positive and long term effect that marketing can do to business plus all about inbound marketing strategy.

You may be an exceptional writer. Chances are that you may not be one either.

The advantage here is that being a good writer isn’t really a requirement to excel at content marketing. Even if you are a good writer, there are so many other competing factors as regards running a business and all these can become quite a challenge as far as putting words on a page is concerned. Even for professional content marketers, writing can sometimes be a challenge and is especially time-intensive.

With all this in mind, here are a few things you need to know.

What To Consider Before Buying Content

In most developing businesses, it may not be possible for you to go to other levels to boost your business if you don’t outsource certain unique people to help. It’s a lot of work to handle on your own, so, in order to stay sane, you’ll need to hire content writers to help write content for your business.

In simple words: As long as you are to busy to write your own content, you can’t write your own content.

Content development just like working out to stay healthy and fit, changing your diet, is all worth it, so it deserves to be done well and in a consistent manner that credits it so that you can meet your set marketing goals.

Below are some reasons why:

Your SEO rankings improve: With a stronger online presence coupled with a variety of unique articles for web crawlers that will visit and engage on your site.

SEO keyword profile is greatly improved: Having rich keywords and content that explains your concepts and themes that your company is authoritative about.

New content captures social media. According to research, new content will get you more page visits and boost your business.

Inform, interact and answer audience questions. Once you quickly respond to your audience, you can earn credibility and trust.

There’s a good reason as to why hired help is in place. When you outsource people to assist you in certain work, things are made easier and time is saved because the tasks are completed faster compared to you handling everything alone. With some work off your chest, you can focus on other important tasks.

Contracting extra people to help with work is a tried and tested strategy. When it comes to attaining set business goals in many professions like law, I.T, customer services, accounting plus marketing agencies. You need a writer that can provide content consistently.

You will realize its different with issues like diet and exercise. You cannot contract someone else to do this work for you. Once you hire someone to handle content marketing for your business, the benefits will surely start to show.

One needs to note through this, for the inbound strategy to work, it will require some reinforcements.

There are 5 important aspects to consider before deciding who you will hire for your content.

1.  You need to know the type of content that your industry needs.

2.  The important business content priorities.

3.  You will need to have a rough content strategy.

4.  What set time do you need to dedicate to your content.?

5.  How much will your content cost you?

If you need to know, all will be answered below.

1.  WHAT KIND OF CONTENT DOES YOUR INDUSTRY NEED?

What kind of content do you need to be written for you? When you know the kind of content that is suitable for your industry, finding a writer that also understands what you need makes your work much easier.

There’s a variety of content that writers can come up with. You just need to see what areas in your business are lacking and need to get a boost. For instance:

• Social media posts.
• Ebooks.
• Product descriptions.
• Email marketing.
• Customer case studies.
• Video scripts.
• Blogposts. (You can decide on how to schedule these)
• Downloadable content.
• Guest posts.

During this time you can also decide on if you want to post any new content that you haven’t yet tried out. For instance, pieces that include research that you have worked on. This gives your content more credibility. All this has to be able to speak to your audience. You should be able to capture their attention. This can be in the form of a website, blog or videos depending on what you choose.

Once you’ve come up with the kind of content you need, you will be able to use it to craft a marketing strategy. However, before you do this, you need to outline the most important objectives that you have in mind for your business content, together with your vision. With all this, you will be able to prioritize and also see how you can achieve your set goals.

2.  DO YOU KNOW WHAT YOUR IMPORTANT BUSINESS CONTENT PRIORITIES ARE?

 A site called HubSpot, in 2016 researched thousands of businesses worldwide in order to determine some of the top priorities of business in terms of the content they produce. Those priorities are listed below:

For someone that is beginning to prioritize their content, it’s advisable to narrow your focus to at least 1-3 as you are ranking them in that order. This, you do as you are proceeding towards the vetting process of writers. Believe it or not, you wouldn’t want to make this any harder than it is already. So it’s best to avoid making it more complicated.

Grow your Search Engine Optimization.

Create actual content for your blog.

Blog post-distribution (may include newsletters, social media posts among others)

Long-form blog content(2000+words, posts, and e-books)

Converting contacts.

The above order is a simple example of how you can prioritize and even include more items as you are listing your objectives. The following also needs to be noted when choosing these objectives.

The kind of quality level you need.

When you are rating your content, for instance in terms of “best”, you need to keep in mind that there is a close relationship between the price and quality. Also, note that some things will not always be of the highest quality. In case you need to have a copy for a page on your website (which is quite rare) but can be necessary. It can be better to do it at a cheaper price and allocate your other money to another project.

Is the writing you need complex? This can include things like, how you will be interacting with your writer. In case you need an explanation of some terms, it’s easier to get that without spending lots of money and even energy interacting with your content writer. In case there is a need for interaction then you will need to specify on what means you will be using to get explanations for certain terms you will not understand.

3.  IS THERE A ROUGH CONTENT STRATEGY IN PLACE?

Having a rough content strategy in place is very important, only that it doesn’t necessarily have to be formal and should also have room in case one wants to make some adjustments.

As you design your content strategy, make sure it’s well organized in a way that your team can come together and communicate the goals of your content. This document should be one that evolves, with enough room for changes and adjustments as you experiment and research on what to do along the way.

4.  HOW MUCH OF YOUR TIME HAVE YOU ALLOCATED TO CONTENT?

Many people forget this process during the planning phase yet it’s very crucial. If you don’t consider the time a writer has on their plate, this project may fall into the hands of someone that is busy and they may fail to dedicate their time to this work or even worse it may be contracted to someone that won’t get the work done at all.

Your content, however, doesn’t have to take this chance, I believe it’s far too important for this. If the work isn’t done it can even lead to disappointment amongst your working team and lead to amending some job descriptions.

Be sure to make it known on what time and duration the work has to be done in by the contracted writer.

5.  HOW MUCH ARE YOU ABLE TO SPEND ON CONTENT?

Can you afford to pay a contracted content writer to write for you? It can be a content writing service or marketing agency. All these need to be paid for. In order to answer the above question, you will need to have a certain amount at the back of your mind. And with this, you will be able to evaluate your options and see what you can afford.

Below are some estimated charges that you can refer to and get started. (Note that prices can vary depending on length, quality, and other things)

Blogposts – $26 to $350.

Ad copy – $10 to as much as you want.

E-book – $200 to $3000.

Video script – $100 to $1000.

Downloadable content – $3 to $25 each post.